As we move forward we must be able to adapt to change. Among the changes, will be the addition of fitness centers with spa services to many clubs in the coming years. Informal dining space will be added or expanded, and the availability of takeout is expected to expand as well. Members are increasingly focusing on various types of diet fare on the menu. Serving sizes vary based on the current diet craze.
Members are likely to use the Web site to make reservations and schedule tee times. Clubs will also have to provide an extensive array of interests among smaller segments of members. Clubs must accommodate families and children in order to increase family involvement in the club. Families are looking for separate dining along with camps and social events for their children.
Business members will continue to search for the latest technology to assist them in business. Clubs must provide wireless internet, video conferencing, and Voice Over Internet Protocol (VoIP) which is technology that makes it possible to make phone calls over the Internet. In the future, the listed forms of communication should be less costly and even more useful. Change is inevitable and it is imperative for the club industry to prepare for the newest generation of members.